Comments on: Startup? Marketing Matters

By: Marketing for Startups: 11 Powerful Strategies That Get Results

Marketing for Startups: 11 Powerful Strategies That Get Results — Thu, 13 Apr 2023 19:31:08 +0000

[…] all of the above marketing wins culminate to achieve traction. Your ever-increasing loyal customer base, brand recognition, and […]

By: micadams

micadams — Sat, 12 Jan 2013 01:46:00 +0000

Starting at zero is tough. I’m doing it with several companies right now. With a marketing background, I realize the importance, but it’s hard to enroll the rest of the team.

By: Abby Crowley

Abby Crowley — Fri, 14 Dec 2012 01:02:00 +0000

This article gives great insight into the importance of perfecting communication between customer and business owner in order to have effective marketing.

By: Lacy

Lacy — Thu, 13 Dec 2012 23:33:00 +0000

This is so true: “People are bombarded with literally thousands of brands on a daily basis. If you’re a startup then you’re starting at zero.” Not only do you start at ground zero for marketing, but everything else also. Yikes.

By: KevinHolmesFN

KevinHolmesFN — Thu, 13 Dec 2012 22:42:00 +0000

+1 Great advice: “Marketing early enables you to move faster with the early adopters once you have a product ready.”

By: pdipasquale

pdipasquale — Thu, 13 Dec 2012 18:34:00 +0000

Something I think you point out well: marketing your product is different than raising awareness about your product. You never know, in six months down the line your product might have taken an entirely different shape. Then what? Your communication strategies have to tell a story in a way that will not force you to change your marketing message.